Its name is Dyson Supersonic and it’s the new creation of the British company of vacuum cleaners and home appliances. Ready to be launched next September, it is characterized by a futuristic shape and many advanced functions. It helps prevent extreme heat damage and protects the natural hair shine. Air temperature is measured 20 times every second, keeping it under control. So the user can dry without the risk of extreme heat damage. But one of the most interesting innovation of the product is the engineering because Dyson has turned convention on the appliance head and put the motor in the handle, completely rebalancing the dryer’s weight and shape for less arm ache. So hair styling is easier and can be realize also with the Dyson Styling concentrator, that allows to shape the hair one section at a time – without worrying about disturbing the rest.