During the thirteenth World Brand Summit 2016 & Release Conference for “Top 500 Most Valuable Chinese Brands 2016” organized by the World Brand Lab, Haier Group ranked No. 5 in the list with a brand value of RMB 221.865 billion, 50.4% higher than that of last year, moving up 3 places from the last year’s ranking and becoming No.1 among household appliance brands for the thirteenth straight year. World Brand Lab is an international professional brand research institute chaired by Robert Mundell, the winner of Nobel Prize 1999 in economics, “Father of the Euro” and professor from Columbia University in the City of New York. With experts and consultants from Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of Cambridge and other world-leading universities, it provides research results which are used by many enterprises as an important basis for evaluation of intangible assets in the merger and acquisition process. ecosystem aiming at achieving a win-win relationship and creating added value.
