Four Red Dot for Gorenje


Gorenje Atag

Gorenje Group won four Red Dot design awards for the design of its products, that obtained many prestigious recognitions also in the past. In 2005, the company was the first Slovenian enterprise to earn the Red Dot award. To date, 35 products obtained it, witnessing Gorenje quality in design and innovation. International jury of Red Dot includes independent designers, professors, and reporters specializing in product testing and review. This year, they reviewed a record-breaking number of products – 5,214 from 57 countries. Gorenje was awarded for its compact steam oven with a TFT display and touch control; Atag Evolve kitchen hood; Atag Matrix compact multifunction oven; and Atag steam oven in graphite black. «Gorenje’s first Red Dot – stated Lidija Pritržnik, director of product design – was at the same time the first one for any Slovenian product. We were pleasantly surprised and proud that our different way of thinking about how to translate high technology into user-friendly and flexible solution was found excellent by the international expert community. The year 2005 was a watershed for both Gorenje and Slovenia. Since then, Slovenian design has been regularly featured among the recipients of this prestigious award».