It is a very dynamic period for Nespresso, that during the last months has expanded its present in different markets of Asia, Europe and Africa. The most recent operation was the opening of a Nespresso boutique in Bangkok, Thailand, following the launch of commercial operations in the country last November. According to May Han, country manager of Nespresso Thailand: «There are now more than 450 Nespresso boutiques in 63 countries around the world, and we are thrilled to be introducing a first boutique in Thailand at the heart of Bangkok. We have designed and created the boutique specifically to enhance the customer experience and Thailand’s increasing desire for quality coffee. We believe we have found the perfect location where we can offer customers a unique environment in which to enjoy the Nespresso experience.» The opening in Bangkok follows the Bucharest one, in Romania, that occurred in August of last year, in the heart of the city at 210 Calea Dorobanţilor. Two month before, in Senegal, the first Nespresso boutique opened in Dakar at 12 Avenue Hassan II, one of the capital’s main boulevards lined with international organizations, cultural and commercial venues.
