Bertazzoni between showroom and museum

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Bertazzoni, Guastalla, Italy. Museum, exhibition and showroom.
Bertazzoni, Guastalla, Italy. Museum, exhibition and showroom.

Bertazzoni, Italian company of kitchen appliances, has opened Casa Bertazzoni, a showroom-museum where history, tradition, food culture, technology, engineering and innovation are displayed around the concept of House. The new showroom is a space of 600 square meter, designed by the architect Carlo Malerba as an experiential path, starting from the cooking origins to the present day. «We have a long history of excellence to tell – explains Paolo Bertazzoni, CEO of Bertazzoni – that starts from 1882 but left the enthusiasm and passion for what we do unchanged: to produce quality appliances and bring made-in- Italy all over the world. So we decided to build our ‘House’ and open our doors to those who already appreciates us and to those who still do not know us». From the first wood-burning cookers – marketed by the end of the nineteenth century to the model of the 30s, the first times that the logo La Germania appeared, up to the ’50s, characterized by fine details and colors reflecting the typical taste of that period. Everything can be seen and touched. At the end of the path, visitors can find the present time appliances, with all the advanced engineering joining the new sophisticated design of the Professional, Design, Master and Heritage Series, signed with Bertazzoni brand and the Prima, Americana and Futura Series, signed Bertazzoni La Germania.