The kitchen of the future according to Whirlpool



A synergy of brands and products is showcased this week by Whirlpool at the present edition of EuroCucina 2016 where, in a big innovative stand, the American company has gathered all the technological and design solutions signed by KitchenAid, Whirlpool, Hotpoint and Indesit. After the significant growth in 2015, the Group is preparing the ground for facing new challenges and this important event in Milan is a good stage to start, as underlined by Esther Berrozpe Galindo, president of Whirlpool EMEA (Europe, Middle East and Africa) and executive vice president, Whirlpool Corporation, who stated: «This year at EuroCucina Whirlpool showcases its four pan-European brands together in a single, inspiring space. A unique opportunity to discover the strength of the winning, leading-edge technology and design of Whirlpool, KitchenAid, Hotpoint and Indesit. Each of these brands has a strong, distinct identity, targeting different consumers and serving their specific needs, thanks to our continued focus on consumer-driven innovation. We are confident that the coordinated deployment of such a strong brand portfolio across EMEA will further reinforce our leadership position in the region.» The Whirlpool stand at EuroCucina is arranged as a living space of about 1,700mq in which visitors are able to experience the products and their different uses in everyday life. One additional highlight of the Whirlpool Corporation stand at EuroCucina will be the Interactive Kitchen of the Future by Whirlpool, which was showcased at CES in January 2016, and features the latest innovations in connected appliances.