Panasonic: washing machines for women in Vietnam



In partnership with OMO Matic, Panasonic developed the Super Clean washing machine aimed at reducing time spent by homemakers on laundry. The washing machine was developed at Panasonic R&D Center in Vietnam. This is in line with the company’s commitment to roll out Japan quality appliances which meet local needs and lifestyle. The energy efficient Super Clean washing machines are capable of minimizing water and electricity consumption, making them an effective and economic washing solution. They are also able to operate within a wide range of voltage. For the first time in Vietnam, women from these rural areas can purchase their own Super Clean washing machines via credit installment from a Micro Financial Fund, set up by Vietnam Women’s Union and Unilever Vietnam. This year, Panasonic, together with Unilever Vietnam and Vietnam Women’s Union will launch the pilot Micro Financial Fund in five provinces: Ha Nam, Hanoi, Thanh Hoa, Lao Cai and Ben Tra. An estimated 5,000 women will benefit from the program.