Illycaffè, Italian brand of coffee, founded in 1933 and famous all over the world, will be sponsor of the National Chamber of Italian Fashion, with which the compnay has signed a collaboration agreement for the next three years. During the Milan Fashion Week, from February 24 to 29, all the guests of the Fashion Chamber and of the Maisons can drink an illy coffee, thanks to Iperespresso, the innovative system to prepare a quality Italian coffee.
«The creativity, the passion for beauty and search for perfection have enabled illy to become the reference point for the Italian lifestyle culture – commented Andrea Illy, illycaffè chairman and CEO – The new collaborative process undertaken with the Chamber of Fashion aims to support and promote the Italian beauty in the world».
