2016: a strategic period starts for Gorenje


Gorenje Asko

Reaching just over one billion euros, Gorenje Group revenue in the core activity of home appliances exceeded the figure planned for 2015. Despite the company business was affected heavily by macroeconomic and political instability, especially in Russia and Ukraine, the home sector recorded a growth of 0.6 percent, reaching 1,050 million euro. Estimated revenue for the entire Group in 2015 amounts to 1,217 million euro. In 2016, according to Gorenje’s strategic goal of focusing on its core activity, the Group revenue is planned to rise by 4.6 percent, Home segment revenue will rise by 5.2 percent, and EBITDA will be higher by 13.8 percent. Growth of revenue and profitability is based on improved sales structure in terms of regions and products, which will translate into higher average downstream prices. To support these two policies, Gorenje is investing in marketing and development. Geographically, the company will seek to boost sales in the more profitable markets, particularly outside Europe and in the Benelux countries. In terms of products sold, the Group will promote sales under the premium brands Asko and Atag, and increase the share of innovative and premium products under the Gorenje brand in total sales.