Whirpool: strategic role in building sector


Whirlpool has showcased some of its most innovative products at the International Builders Show of Las Vegas that ends today. As underlined by Bob Bergeth, general manager of Contract Builder Sales at Whirlpool Corporation for the company the partnership with builders operators is very strategic. «By arming builders with the powerful insights they need to sell to the largest growing demographic – he explained – and by designing purposeful appliances that meet the needs of the consumer, Whirlpool Corporation continues to be a strong appliance partner for builders». Millennials will make up 35 percent of home buyers in 2016 and their purchase habits have given them trend-setter status for many of the top kitchen and laundry appliances. To help the company understand the young professional age group in terms of motivations and barriers to a home purchase and the importance of specific household design elements, Whirlpool Corporation partnered with TRI Pointe Group, Metrostudy, Hanley Wood and Ketchum Global Research & Analytics (KGRA) on a study as part of the Builder TRI Pointe Responsive Home project.