The next level of Electrolux

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IMG_2071Spotlight on AEG, which will be the focus of the Electrolux Italian strategy throughout 2016. The announcement was made last night in Milan by the company’s top management, which met in a special event entitled “Electrolux The Next Level”, to illustrate results of 2015 and goals for the next twelve months. «After the repositioning of our two main brands, Electrolux and AEG, said Manuela Soffientini, General Manager Cluster Italy that opened the event – now we want to move to a higher level, from a small revolution that puts the customer really at the center of our strategy.»

Manuela Soffientini, general manager cluster Italy of Electrolux
Manuela Soffientini, general manager cluster Italy of Electrolux

Many new products and new range of appliances will be proposed during the year to the electrical market, both free standing and built-in, in order to satisfy all the targets with very sophisticated solution for the kitchen and the laundry.