At the end of the last year Arçelik A.Ş. gathered its dealers and the representatives of various consumer electronics brands that are sold in its dealers. The meeting was organized with the aim of increasing the cooperation in order to grow the electronics product retailing business in a way to enlarge the market share.
The main focus was enriching the electronics product range in Arçelik and Beko stores. Arçelik A.Ş. has shared its growth strategies in the consumer electronics field with the business partners with whom it has entered into brand cooperation. Senior executives from 11 industry brands and 13 distributors, the representatives of Arçelik and Beko dealers, Arçelik A.Ş. senior management, and sales, marketing and product outsourcing teams attended the meeting held in the Rahmi Koç Museum. Arçelik A.Ş. assistant general manager responsible from commercial Turkey, Can Dinçer, talked about the progressions that can be ensured in this market by taking the advantage of distinguishing features and power of the Arçelik and Beko dealers channel in order to favor a further growing of the consumer electronics business. He also emphasized the importance of enriching the electronics product range in Arçelik and Beko stores.