Bloom, concept proposed by Jordan Lee Martin from the United Kingdom, has is the winner of Electrolux Design Lab 2015, chosen among over 1,500 competition submissions. The theme of this edition was “Healthy Happy Kids” as the competition looked for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification. The winner was selected by an expert jury in front of a live audience comprising 200 international media, bloggers and Electrolux partners at the Kattilahalli Venue in Helsinki, in Finland. Bloom is a concept that bridges the gap between digital and practical education by encouraging good kitchen habits in a fun.
«Based on real needs and clever use of existing technology – explained Lars Erikson, senior vice president design at Electrolux and head of jury – this aesthetically pleasing concept has potential for multiple use, which will inspire, teach and interact with kids both emotionally, digitally and physically». The second prize went to Airshield, a baby stroller that creates a pure and clean microclimate, created by Dominykas Budinas from Lithuania. Third prize was assigned to QH, an air purifier and hula hoop in one, by Jeongbeen Seo from South Korea. The People’s Choice Award, finally, went to Weaver by Larissa Trindade from Brazil after receiving over 4,300 public votes on the Design Lab website.
