Lube: sales grow of 12%



Cucine Lube, one of the most prestigious Italian kitchen brand, has presented with great satisfaction, the company results for the first six months of 2015, a period characterized by a courageous investments in research and innovation and by the development of sales policies focused on customer needs. In the first six month of this year, Lube has increased its sales by 12% even if the market has dropped by 1%. The monthly progress of the last term is even more positive, with +22% in April, +11% in May, +22% in June and +18% forecast in July. The turnover increase is due to the increment recorded by Creo Kitchens that has doubled its sales in six months compared to the same period of last year. The investments made to support customers in trade shows and flagship stores were also very important, with over 18,500 sqm of stands in 7 months and 68 new or renovated shops.Very popular worldwide, Cucine Lube has recently consolidated its image in Algeria thanks to the sporting triumphs, as the Italian company brand logo is printed on the official uniforms of NRB Bou Arreridj, the men’s volleyball club winner of the 2015’s Algeria Cup. In Maghreb territory, since 2014, Lube is present with two stores located respectively in the capital Algiers and in the town of Bordj Bou Arreridj. In the last June, Lube also took at the 48th edition of the Algeria International Trade Fair.