During this edition of IFA, Lg is presenting some specific proposals, designed just for an European target. An example is the new line of advanced refrigerators, equipped with the Dual Door-in-Doo System which keeps food fresh longer and helps the interior stay better organized. «Lg’s latest refrigerators have been designed to reflect European consumers’ consideration of the environment and preference for convenient home solutions – said Jo Seong-jin, president and CEO of the Lg Electronics Home Appliance & Air Solution Company. – Every day we strive to create new technologies and convenience-enhancing features to meet the expectations of our customers which enable us to keep our leadership in the premium refrigerator market.» 
Lg’s bottom-freezer refrigerators obtained a Total No Frost energy grade rating of A+++ -20 percent made possible by the refrigerator’s Inverter Linear Compressor. This advanced compressor utilizes a straight piston drive instead of a conventional reciprocating drive, resulting in less internal friction, higher reliability and greater durability with less noise.
