Whirlpool is one of the most important home appliances brands protagonist at IFA 2015. During the Fair in Berlin each of the company’s brands in the Europe, Middle East and Africa (EMEA) region present new product offerings. Whirlpool, KitchenAid, Bauknecht, Essentials, Hotpoint and Indesit are displaying their most innovative proposals through a commanding interactive showroom including cooking demonstration experience, connected kitchen and laundry home appliances.
«This is an important day for us – declares Esther Berrozpe Galindo, president Whirlpool EMEA and executive vice president, Whirlpool Corporation – because we attend this leading international fair as a new company presenting our entire brand portfolio with both Whirlpool and Indesit brands. It is a great opportunity to show our knowledge and our ability to innovate and to serve the entire spectrum of consumer needs. With the integration of Whirlpool and Indesit we are looking forward to building an even stronger and more efficient company focused on long-term growth and value creation.»
