Beko brings Superia at Eurobasket 2015


As Official Sponsor of FIP, Beko will also be Presenting Partner of Eurobasket 2015, the 39th edition of the European Basketball Championship, that will start next 5 September in different nations: Croatia, France, Germany, Latvia, while the final match will be held in Lille. Beko will have a special role, because the athletes will be the protagonists of the digital campaign of communication dedicated to its new line of refrigerators Superia. These new products, with a 2 meters of height, are equipped with the new Everfresh+ technology that preserves fruits and vegetables, such as freshly picked, up to 30 days. These new models are also characterized by stylish design, precious details and advanced technology. Beko
Beko is the international brand of the home appliances group Arçelik A.Ş. It is distributed in over 100 countries with a wide range of major and small domestic appliances.