Multi-channel, omni-channel and cross-channel. Internet of Thing, field marketing, social manufacturing. All these themes have been discussed today during the event “Innovation: products, processes and distribution formats”, organized in Milan by Paola Gallas Networking. During the meeting, many experts, consultants and managers of primary industry and retail companies (such as Samsung, e-Bay, Euronics, Deloitte, Ebeltoft Italy and others) have expressed their opinions and told their experience and case histories in the technical consumer goods (TCG) world, where they operate. A sector, as they all agreed, very affected by the new technologies, where new formats and a new shopping experience must be found to customize more and more the offer. But to have success, partnership and collaboration among all the operators are necessary. Technology and digitalization, in fact, are not useful only to connect home appliances but also industry with distribution and logistics, sharing data and services for a successful business. Ae apparecchi elettrodomestici and Home Appliances World were media partners of the event.
