According to GfK Global Young Shopper survey, a study that involved aged 16-21 people in ten markets around the world, the new customers won’t say good bye to physical store, because they love and really appreciate it. Despite their great interest and ease within the on-line world, today’s young people are not exclusively virtual shoppers. This new generation of digital natives loves the environment of the store, and values the interaction it offers. “And they show no signs of changing their viewpoint” – they specify from GfK. “This creates opportunities for brick and click retailers to challenge the purely on-line players, some of which are responding by migrating out of their virtual comfort zone to investigate the high street”.