Electrolux Design Lab 2015 has announced the names of the 35 semi-finalists of the competition, 5 of which were qualified by public vote, while 30 were selected by Electrolux experts from the previous stage of 100 concepts. This edition is the 13th one and is dedicated to “Healthy Happy Kids”, a subject that allows the participants to create interesting concepts for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.
«The semi-finalist concepts of Design Lab 2015 – Thomas Johansson, design director and one of the Electrolux experts commented – are original, innovative and thought provoking. The students have now received expert feedback and a new brief to further develop their ideas. As always it will be very exciting to follow this process online and engage in a conversation with the semi-finalists. In previous years we have seen good ideas turn in to great consumer propositions.»