PHILIPS received 49 Red Dot Awards

Avance Kitchen Machine
Avance Kitchen Machine

Philips design quality and style were recognized with 49 Red Dot Award: Product Design, one of the most important global competitions for product design.
The products submitted were evaluated by a prestigious jury of experts according to a canon of strict criteria, including degree of innovation, functionality, ergonomics, self-explanatory quality, symbolic and emotional content, ecological compatibility and durability.
«Observing and understanding how people live and work remains central to Philips’ design approach.» – said Sean Carney, chief design officer at Philips – «Designers at Philips strive to make technology meaningful, focusing on the needs of people and how those needs can be addressed to make their lives healthier and happier. 49 awards in one of the most prestigious design competitions is a validation of our people focused methodology.»
Among the small appliances awarded we can mention: Tchibo Cafissimo Tuttocaffè Crafted by Saeco; Air Purifier PowerCube; Avance Kitchen Machine; Avance SpeedTouch; Diva iron.