The Mobile World Congress (Barcelona – 2-5 March) will be the occasion for LG Electronics to unveil a new line of mid-range smartphones with design elements and features usually reserved for premium models at exceptional prices. The collection includes four models: Magna, Spirit, Leon and Joy, that respond to the needs and taste of a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created a good balance of style and usability. The LG Magna and LG Spirit are designed to fit more the perfect comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks.