WHIRLPOOL-INDESIT: the first steps of the new strategy

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Lorenzo Paolini, managing director and e vice president South Europe & Mea Area of Whirlpool Emea
Lorenzo Paolini, managing director and e vice president South Europe & Mea Area of Whirlpool Emea

During the presentation event of the built-in new products signed by Whirlpool and Kitchen Aid, the company anticipated something about the strategy that it will follow after the acquisition of Indesit. According to what declared by Lorenzo Paolini, managing director and e vice president South Europe & Mea Area of Whirlpool Emea, the two brands will go on their way distinctly, maintaining their own positioning and market. They also should maintain distinct divisions for built-in and free standing appliances.