Wearable devices in LG strategy

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Juno Cho, president and ceo of LG Electronics Mobile Communications Company
Juno Cho, president and ceo of LG Electronics Mobile Communications Company

At the Mobile World Congress (MWC) 2015 (2-5 March – Barcelona, Spain), LG Electronics will unveil its first all-metal luxury Android Wear device, LG Watch Urbane. This model follows closely in the footsteps of the LG Watch R, the first smartwatch with a full circular Plastic Oled (P-Oled) display, which the company launched in October 2014. While the LG Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women.
The LG Watch Urbane is crafted around the same 1.3-inch full circle P-Oled display as the LG Watch R but features a narrower bezel that gives it sleeker lines.
«The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,» said Juno Cho, president and ceo of LG Electronics Mobile Communications Company. «LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.»

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