Another big name of the technological world is ready to show its news at LivingKitchen 2015: Panasonic. The company is going to present its new range of built-in appliances at the German event, that takes place during imm cologne (from 19 to 25 January). In a 350 m2 stand in Hall 4.1 (A 50/51) Panasonic is presenting a complete range of built-in kitchen appliances.
Launched in 1977, sales of built-in kitchen appliances have grown steadily in Asia. In Europe, Panasonic built-in appliances were first introduced in the United Kingdom in 2012. The German launch was preceded by detailed market studies and a range structure optimized to meet the demand for built-in appliances.
“We can offer retailers a complete range of built-in appliances that will impress hobby cooks as well as pleasure and quality-oriented pragmatists. Both professionals and consumers can look forward to a new class of built-in kitchen appliances,” says Ulf Triebener, Senior Manager Built-In Kitchen Appliances at Panasonic Marketing Europe.