Electrolux Design Lab 2014: the winner is…

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Electrolux1Electrolux Design Lab 2014 has elected its winner. Her name is Pan Wang from China, studying at Central Saint Martins, who conceived Future Hunter-Gatherer. This design concept is a virtual grocery shopping experience inspired by nature. Future Hunter-Gatherer projects a hologram that lets the user play a game to gather food by fishing, hunting or gathering the food from nature. The information of the collected food in the game is then transmitted to the local grocery store or market, that in turn gathers the goods and deliver them to the user’s door. The winner was selected by an expert jury in front of an audience of 150 international journalists and bloggers at the Electric Venue in Paris, France. “In an educational, honest and playful way, this concept addresses issues of ecology and consumer awareness related to the food supply chain in an urban society,” said Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury. Pan Wang tells then the origins of her idea: “I find that there is a lack of connection between people and food sources, as buying food from super markets is so easy, people have lost knowledge of where the ingredients actually come from. I was inspired by the traditional way people collected food, the hunter-gather period. By simulating nature, bringing an element of gamification into food preparation and connecting this with the food suppliers, learning about food and buying groceries becomes a fun and educational activity for the whole family.”Electrolux