During the celebration of the 30th anniversary of Department of Industrial Design, Academy of
Art & Design, Tsinghua University, last 1 November the 4th edition of Casarte Creative Competition was launched. At the ceremony world top industrial designers were present, such as Soon In Lee, Chairman of ICSID (International Council of Societies of Industrial Design), and Klaus Lehmann, Chairman of the jury of the European Design Awards.
This competition is an important occasion to see the most advanced ideas in the home solutions and in the Intelligent Household Appliance Design in the age of Internet. There are 14 sub competition areas opened in cities such as Beijing, Shanghai, Guangzhou, Wuhan and Qingdao, embracing students majoring in domestic and foreign industrial design, specialized designers and design amateurs. Comprising preliminary competitions and semi-finals, the competition covered 14 product categories including refrigerators and washing machines.
Casarte Creative Competition will conduct a deep cooperation with Department of Industrial Design, Academy of Art & Design, Tsinghua University, set up a project with Casarte Creative Competition as the target, and creatively design Casarte household appliances on a targeted manner. Up till now, of the 72 creative ideas concerning refrigerators which have entered semi-finals, 35 have begun the patent application process. Of the 20 concerning washing machines, 10 are under the patent application.
Casarte is an international premium brand owned by Haier fashioned after Italian elegance, and its core product lines include artistic consumer electric appliances and integrated kitchenware.
There are eight design centres, 28 cooperative research and development institutes (such as Massachusetts Institute of Technology, etc.) and over 300 designers for Casarte worldwide (across 12 countries including Italy, England, Germany, France, America, Japan, China, etc.). The line-up of Casarte products cover the following 9 main product types, spanning 39 series and over 380 types of products: refrigerators, cabinets for drinks, air conditioners, washing machines, water heaters, electric kitchenware, small appliances, televisions and integrated kitchen cabinets.