Marketing & Strategies

CEO of technology companies have good expectations

The PwC’s 21st CEO survey interviewed technology managers, trying to understand the future trend of the sector through their opinions and strategies. According with the survey results, technology CEOs are concerned about cyber…

Samsung Electronics opens a New AI Center in New York City

Samsung Electronics will open a new artificial intelligence (AI) research center in New York City, to strengthen its AI capabilities. This will add to the five company’s facilities in Korea, the U.S., the…

Fulgor Milano: first show room in China

China is a strategic market for the Italian company, becaouse made-in-Italy is very appreciated and can find interesting business opportunities. Understanding this trend, Fulgor Milano, important Italian kitchen appliances producer, has recently given…

Bobinac nominated vice president for marketing of Hisense

After the acquisition of Gorenje by Hisense Group Franjo Bobinac, president of the management board of Gorenje, was appointed vice president for marketing of Hisense International. The manager also remains president of Gorenje…

First Smeg showroom in Mexico

Smeg has recently opened its first showroom in Mexico City. The event was attended by representatives of the Italian diplomatic corps, important names from the world of design and architecture, influencers, chefs and…

Milena Pulimeno joins Panasonic

Milena Pulimeno has been named head of national home appliance for Panasonic Italia. In this position she reports to Armando Donelli, consumer sales director, and drives the national key account of small domestic…

Electrolux Taste Center opened in Bangkok

Electrolux has recently opened one of its Taste Center in Bangkok. In this special place, it is possible to see the latest appliances from the company, including the first connected steam oven. The…

Virtual reality from consumer to business

Virtual reality is one of the most promising technology in many contexts. According to Deloitte, it can help organizations with product and process design, virtual collaboration, and experienced-based learning. The increase of the…

The third Gaggenau international Sommelier Awards will be in Beijing

Gaggenau will held its third biennial international Sommelier Awards in Beijing, Mainland China, from 16th – 17th October 2018. The choice of China as location derived from the longstanding cultural heritage spanning over…

Joint-venture Elica-Whirlpool in India

Elica, Italian manufacturer of kitchen hoods, and Whirlpool have recently announced the closure of an important agreement for operating together on the Indian market. Elica will sell 33% of share capital of its…

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