Marketing & Strategies

Bosch, Midea and Haier among the protagonist at CE China

From 3 to 5 May 2018 the third edition of CE China, an IFA event, will be held in Shenzhen, where major international home appliances brands will showcase their latest products. Among the…

Italy will host the Electrolux Innovation Factory

“An inspirational and collaborative space which will serve as the Group’s hub for innovation with external partners”. This will be the Electrolux Innovation Factory, that the company is going to open in a…

Bosch will have its outlet in Qatar

Another step has done by Bosch in the expansion to Middle East. As reported by the Gulf Times, the brand will have a dedicated store on Salwa Road. «For over 130 years –…

GE Appliances: good start for the ‘house of brands’

Since the first months of the year, GE Appliances has been showing a great dynamism. On January the company announced the new strategy of becoming a house of brands, giving a stronger identity…

LG: retail promotion in USA with smart appliances protagonists

LG Electronics USA launches its nationwide smart appliance retail promotion offering consumers two Google Home Minis with purchase of any LG InstaView refrigerator or eligible washer and dryer pair featuring LG SmartThinQ technology…

Whirlpool will increase female representation

«More female leaders will only make Whirlpool Corporation stronger – said Marc Bitzer, CEO of Whirlpool Corporation. – With millions of consumers using our products everyday around the world, our company benefits from…

For a wide brand relaunching

This is the strategic goal which brought some home appliance companies to open showrooms, flagship stores or shops in shops, where display their products to the final consumer in a complete way: not…

Gorenje: the selling of Surovina and the search for new partners go on

Gorenje is continuing the process of selling Gorenje Surovina and its affiliated companies. The Group has recently received seven non-binding offers from strategic and financial investors. According to the company, selected potential investors…

Electrolux and Midea launch AEG in China

A joint venture signed by Electrolux and Midea Groups, will introduce the premium AEG brand to the Chinese market. The brand was officially launched at the Appliance & Electronics World Expo in Shanghai…

GE Appliances: partnership with Chesapeake Homes

GE Appliances has reached an agreement with award-winning Chesapeake Homes to supply washers, dryers, refrigerators, ranges and other leading kitchen and home products for 1,100 single-family residences to be built in Myrtle Beach,…

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