Marketing & Strategies

Whirlpool W Collection arrives in Morocco

The W Collection by Whirlpool has been launched in Morocco, where the company presented its premium rage of connected appliances, including a washing machine, an oven, a hood, and a dishwasher. All products…

The new role of brick-and-mortar in the digital retail

According to PwC Global Consumer Insights Survey (GCIS), for the fourth year in a row consumers have increased, not decreased, their shopping in physical stores. The survey involved 22,000 respondents in 27 countries,…

Groupe SEB acquired 750g International

Groupe SEB has recently announced the acquisition of 750g International, a digital media publisher and food services provider in Germany, Spain, Italy, Portugal, Brazil, USA and United Kingdom. The operation underlines the intention…

Samsung joined PAI for AI safety research

Samsung Electronics joined the Partnership on Artificial Intelligence to Benefit People and Society (PAI), that was established to serve as an open platform to discuss, study, and formulate best practices on AI technologies….

Changing in the Franke Board

The General Meeting of Franke Holding AG named three new members to the Board of Directors of the Franke Group: Alexander Pieper, Patrick Naef and Dr. Michael Reinhard. The Chairman, Thomas A. Erb,…

Gorenje premium appliances arrives in the Chinese market

Gorenje, recently becoming part of Hisense Group, is now launching their premium appliances on the Chinese market. The launch was made in Beijing where the company presented a comprehensive range of products to…

Will robots be the home appliances of the future? Lg says they will.

As shown during the latest edition of CES, LG contuse to explore the robotics potential, demonstrating how service robots might assist people in the home, at work and in public spaces. The ways…

LG Electronics enters the energy storage system US market

A big step for LG Electronics that has recently announced the entry in a new growing market: the sector of energy storage systems (ESS). As the company explains, some renewable energy technologies such…

Haier, a story of business innovation

Zhang Ruimin, Chairman and CEO of Haier Group, was recently invited to attend the 7th International Business School Shanghai Conference with the theme of “Impact and Change”, and gave a speech at the…

Elica was awarded for its business innovation level

Elica, Italian company of kitchen hoods, received the Silver SAP Quality Award in the Business Transformation category. The innovation is expressed by the company in many context, from products design and engineering to…

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