Marketing & Strategies

Gorenje is looking for new strategic partnerships

Gorenje Group’s announced that the company has activated a plan to explore potential strategic alliance opportunities aimed at pursuing growth of business, economies of scale to guarantee cost competitiveness, strengthening brand power, accessing…

Lg Electronics: new campaign for V30 smartphone

Lg Electronics launches the new campaign, entitled “This is Real”, dedicated to its V30 flagship smartphone. Through new video and social media content, the company is highlighting and supporting real people doing, achieving…

Candy introduces VR in its strategy

After the good experience at IFA Berlin 2017, Candy Group has planned to give virtual reality an important role within its marketing and communication strategy. The Italian company used this technology of latest…

Changings in Sony’s management

Sony Corporation and Sony Interactive Entertainment LLC (“SIE”) announced that John (Tsuyoshi) Kodera, currently Deputy President of SIE, has been appointed President and Chief Executive Officer, SIE, with immediate effect. Current President and…

Franke opens the door of the new Milan flagship store

Franke has recently inaugurated its first Flagship Store in Milan, located in via Pontaccio 18, one of the most renowned Brera Design Districts. The celebrations were attended by important names of the world…

‘Italy’ brand grew economically but not in appeal

According to the 2017 Brand Finance ranking, which each year analyses the financial value and the appeal of many nations, considered like a brand, Italy reached a record growth of over 500 billion…

iRobot will acquire Robopolis

iRobot has closed the previously announced acquisition of Robopolis SAS, based in Lyon, France. The operation responds to the American company’s strategy to expand its business in Europe, that is an important region…

Panasonic: new strategy in Middle East

Panasonic announced plans to increase market penetration across Middle East as a vital part of the regional growth strategy. The company will introduce a ‘local fit’ line up and a new marketing campaign…

“Connected Thinking” main focus of the Samsung Developer Conference

Samsung Electronics America is ready to open the Samsung Developer Conference (SDC), the meeting that brings together some of the world’s most prominent innovators, entrepreneurs, artists and storytellers that are shaping the future…

Whirlpool Italia has a new sales organization

Whirlpool announces the new Italian sales organization, conceived by the company in order to increase competitiveness and strengthen the brands strategy. With this aim, two different divisions have been created for freestanding and…

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