Marketing & Strategies

First Smeg showroom in Mexico

Smeg has recently opened its first showroom in Mexico City. The event was attended by representatives of the Italian diplomatic corps, important names from the world of design and architecture, influencers, chefs and…

Milena Pulimeno joins Panasonic

Milena Pulimeno has been named head of national home appliance for Panasonic Italia. In this position she reports to Armando Donelli, consumer sales director, and drives the national key account of small domestic…

Electrolux Taste Center opened in Bangkok

Electrolux has recently opened one of its Taste Center in Bangkok. In this special place, it is possible to see the latest appliances from the company, including the first connected steam oven. The…

Virtual reality from consumer to business

Virtual reality is one of the most promising technology in many contexts. According to Deloitte, it can help organizations with product and process design, virtual collaboration, and experienced-based learning. The increase of the…

The third Gaggenau international Sommelier Awards will be in Beijing

Gaggenau will held its third biennial international Sommelier Awards in Beijing, Mainland China, from 16th – 17th October 2018. The choice of China as location derived from the longstanding cultural heritage spanning over…

Joint-venture Elica-Whirlpool in India

Elica, Italian manufacturer of kitchen hoods, and Whirlpool have recently announced the closure of an important agreement for operating together on the Indian market. Elica will sell 33% of share capital of its…

Emanuela Bianchi is the new marketing manager for the MDA Italia division of the Candy Group.

Reporting directly to Alessio Villa, country manager Italy, she brings her skills and professionalism to the team for the development of marketing strategies, with the aim of enhancing the distinctive skills and peculiarities…

Bosch, Midea and Haier among the protagonist at CE China

From 3 to 5 May 2018 the third edition of CE China, an IFA event, will be held in Shenzhen, where major international home appliances brands will showcase their latest products. Among the…

Italy will host the Electrolux Innovation Factory

“An inspirational and collaborative space which will serve as the Group’s hub for innovation with external partners”. This will be the Electrolux Innovation Factory, that the company is going to open in a…

Bosch will have its outlet in Qatar

Another step has done by Bosch in the expansion to Middle East. As reported by the Gulf Times, the brand will have a dedicated store on Salwa Road. «For over 130 years –…

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