Marketing & Strategies

iRobot exceeds the expectations

Revenue of iRobot for the second quarter of 2017 was 183.1 million dollar, compared with 148.7 million for the second quarter of 2016. Revenue for the first half of 2017 was 351.6 million…

Awarded the winners of Nespresso Sustainability MBA Challenge

The Melbourne Business School (MBS) MBA students won the 2017 edition of Nespresso Sustainability MBA Challenge, a contest attended by more than 80 teams from top business schools in 25 countries around the…

Kevin Nolan will become CEO of GE Appliances

GE Appliances (GEA), a Haier company, announced that after providing nearly six years of strong and valued leadership, CEO Chip Blankenship has elected to exit the business at the end of 2017. Succeeding…

Celebrations for the 10 years of Smeg Russia

Smeg organized a big event to celebrate its 10th anniversary of the activity in Russia. The solemn ceremony was held at the Italian Embassy in the center of Moscow and was conducted by…

Gorenje: how appliances can simply people life

An original project saw Gorenje Group together with Silvan Furlan Institution (USF – Ustanova Silvana Furlana), a foundation for the development of culture, which aims to support and implement projects in art, education…

Electrolux: closed the agreement for the acquisition of Best

Electrolux announced it reached an agreement to acquire Best, European manufacturer of design kitchen hoods. The operation has the aim of developing a fully comprehensive offering of built-in cooking solutions and will further…

Candy strengthens the built-in division

Candy Group has named Paolo Sarzi as new built-in sales manager for the Electronic Retail. In this position he will report to Stefano Stazio, built-in commercial director for Italy. Sarzi comes from a…

Gorenje presents its Corporate University

Gorenje Corporate University is an umbrella term for a number of training and education programs intended for development of key employees. According to the company, it is an important tool for the pursuit…

Samsung and Lg will open new plants in USA

The two big North Korean colossal of home appliances and consumer electronics, Samsung and Lg, are going to expand their production in the United States. Samsung Electronics announced the project of invest about…

Technology and trust in leaders’ opinion

PwC published the 20th CEO Survey reporting the opinions of over 1,300 CEOs about the impact of globalization and technological change on the business world, and what the future may hold. For the…

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