Marketing & Strategies

Electrolux: Bohman proposed as Chairmain of the Board of Directors

In preparation for the Electrolux Annual General Meeting on April 5, the Electrolux Nomination Committee proposes the election of Staffan Bohman as new Chairman of the Board of Directors of AB Electrolux. The…

Google Trends: strong position for Haier and the Chinese brands

According to Google Trends data about worldwide popularity of home appliance brands in 2017, five Chinese brands resulted to be more and more strong in eight selected countries of the world, including the…

LG Innotek presents its IoT retail solutions

LG Innotek will participate in ‘NRF Retail’s Big Show 2018’ (NRF 2018) at the Jacob K. Javits Convention Center in New York City from January 14 to 16. The company, that is a…

New logo for Miele

Miele has subjected its central visual branding element to a makeover – its logo. More specifically, the red background around the characteristic lettering has now been enlarged slightly and the vertical height increased…

Dyson opens a new engineering institute

James Dyson is going to open a new engineering institute where many new engineers will be trained. The new institute will be located at Dyson’s campus in Malmesbury in Wiltshire and required an…

Miele expands its activity in robotics field

Miele is set to intensify its strategic cooperation with the Korean robotics specialist Yujin, that is currently producing the jointly developed Scout robovac for the German company of home appliances. The common goal…

New entry in Whirlpool board of directors

Whirlpool Corporation board of directors appointed James M. Loree, president and chief executive officer, Stanley Black & Decker, Inc., to the board, effective immediately. He will serve on the Audit Committee and the…

Matt Petersen new CEO of Neato

Neato Robotics, company operating in the smart robots sector for the home, announced the appointment of Matt Petersen as new CEO, effective January 1st, 2018. Petersen has sat on the Neato board since…

Gorenje goes on looking for strategic partnerships

As publicly announced on November 9, 2017, Gorenje Group is embarking on an active search of a suitable strategic partner who would back the Group in its long-term and sustainable growth and development,…

Panasonic developed a new technology for IoT

Panasonic Corporation announced that it has developed a new unsupervised machine learning technology that automatically learns the optimally tuned model according to the size and complexity of the given data. This technology will…

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