Marketing & Strategies

Haier reorganizes the Italian commercial team

Few weeks after the announcement of the closing of the purchase of Candy Group, Haier Europe reorganizes the commercial activities in Italy. The vision of Haier is to become the global leader in…

Michele Laghezza new marketing director of Miele Australia and New Zealand

After almost ten years in the role of marketing director of Miele Italy, from the end of January 2019 Michele Laghezza will become marketing director of Miele Australia and New Zealand. The passage…

Gilles Morel will be new EMEA president of Whirlpool

Gilles Morel has been nominated president of the Europe, Middle East and Africa Region (EMEA) and executive vice president of Whirlpool Corporation. He presently holds the role of regional CEO (Northern and Central…

Gorenje and Hisense presented their smart home at CES

During the latest edition of CES, recently held in Las Vegas, Gorenje Group participated for the first time, appearing under the auspices of the Hisense Group. The brand central new feature that is…

Groupe SEB acquires a big coffee player

Groupe SEB expands its strategy with an important acquisition in the American coffee sector. The French big group, in fact, has acquired Wilbur Curtis, second largest American manufacturer of professional coffee equipment, founded…

Fettig retired from Whirlpool

    After 38 years in the company, Jeff M. Fettig, Whirlpool Corporation Chairman retired on December 31, 2018. The Board of Directors elected CEO Marc Bitzer to succeed Fettig as Chairman of…

Whirlpool W Collection arrives in Morocco

The W Collection by Whirlpool has been launched in Morocco, where the company presented its premium rage of connected appliances, including a washing machine, an oven, a hood, and a dishwasher. All products…

The new role of brick-and-mortar in the digital retail

According to PwC Global Consumer Insights Survey (GCIS), for the fourth year in a row consumers have increased, not decreased, their shopping in physical stores. The survey involved 22,000 respondents in 27 countries,…

Groupe SEB acquired 750g International

Groupe SEB has recently announced the acquisition of 750g International, a digital media publisher and food services provider in Germany, Spain, Italy, Portugal, Brazil, USA and United Kingdom. The operation underlines the intention…

Samsung joined PAI for AI safety research

Samsung Electronics joined the Partnership on Artificial Intelligence to Benefit People and Society (PAI), that was established to serve as an open platform to discuss, study, and formulate best practices on AI technologies….

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