Elica, Italian company of kitchen hoods, received the Silver SAP Quality Award in the Business Transformation category. The innovation is expressed by the company in many context, from products design and engineering to the digital transformation of its own organization. This has been started for some years to optimize the main processes in the sales and marketing areas, introducing procedures considered by SAP as “best practice” to support this area in a stable and scalable manner. Moreover, using the innovative SAP C / 4HANA suite, Elica can give a strong innovation to the entire customer journey, creating customized contents ad hoc for the individual needs.
«Today – Gianluca D’Arcangelo, chief information officer of Elica said – the relationship with consumers cannot be separated from a precise analysis of their purchasing behavior, in order to offer not only the best experience during the sale, but especially in the next phase of customer assistance. Our company is very careful to the evolution of the market and focuses on innovation at 360°: this is why we have implemented front end and back end solutions to offer a unique, real-time view of consumer to all company divisions, from sales assistance and commerce, up to account system and supplying chains. These data, analyzed and processed, allow us to plan targeted activities that can further improve the consumer experience».