Gorenje Group won the golden national award by the Slovenian Chamber of Commerce and Industry for its new generation of premium washing machines and dryers Asko, and the silver award for the new generation of Gorenje cookers.
The Innovation Day’s main theme was “I Feel Innovation”, and it was dedicated to discovery of the innovation development methods and responsible innovation. This was followed by the Slovenian Chamber of Commerce and Industry national award ceremony for the most innovative enterprises and individual innovators at enterprises and public research institutes. During this year edition, 42 candidates or projects attended to conquer the golden, silver, and bronze awards and the award for the best innovation as voted by the general public. Gorenje Group received the golden award for its new generation of premium washing machines and dryers Asko Pro Home Laundry. This accomplishment was complemented by the silver award for the new generation of Gorenje cookers.
The golden-award-winning Asko washing machines and dryers follow the principles of circular economy: the new brand washing machines and dryers Pro Home Laundry include a range of innovative solutions that help complete one of household’s least popular chores quickly, efficiently, safely, and reliably.
Moreover, “Asko washing machines are made of metal and glass, and only to a small extent of rubber and plastics. More than 95 percent of installed components, or more than 98 of the total washing machine weight, are recyclable – explains Dr Aleš Mihelič, head of Gorenje’s pre-development team at the Development-Competence Centre for washing machines and dryers. “Since we use on average 70 to 80 percent of recycled materials for washing machine components, this means that each washing machine will include at least 53 kilograms of recycled material, or that a total of 5,300 tons of recycled materials will be used annually.”