The relevant importance of Internet of Things is driving Haier to create concrete projects for the realization of a real IoT ecosystem. According to the company, it includes three factors: eco-sphere, ecosystem revence and ecosystem brand. The three factors will be realized successively, and the ultimate goal of building an ecological brand will be fulfilled. The ecosystem is a shared economy. Haier aims to build a shared economic ecosystem, work together with relevant parties for co-creation & win-win, increase the value of all parties and attract various parties to join. Haier earns ecosystem revence through the community system and the contact network. Ultimately, the company will build an ecosystem brand which will upgrade user experience through continuous iteration and makes customers lifelong users.
Ban Ki-moon, former UN secretary general and chairman of the Bo‘ao Forum for Asia, visited Haier and saw the Haier Model Exhibition with the company of Zhang Ruimin, chairman of the board and CEO of Haier Group, and Zhou Yunjie, president of Haier Group. During the visit, Ban Ki-moon showed great interest in the Rendanheyi model and Haier’s IoT products.
Eco-resources are an essential factor for an ecosystem brand to satisfy the diagram of user needs and also the most critical step to develop the ecosystem brand. Haier has been building a huge network of eco-resources revolving around user needs, such as the “Internet of Food” for smart preservation and the “Internet of Clothing” for smart laundry and upkeep. Take the Internet of Clothing as an example. Haier washing machines use clothing as the medium to absorb related resources, such as clothing enterprises, fitting mirror manufacturers and Internet of Clothing technology providers, customize laundry and upkeep programs and provide a whole range of services from purchase to wearing with the use of RFID technology.