Smeg UK was awarded for its newest Regent Street St James’s store window, entered into RIBA’s Regent Street Windows competition 2018. Smeg partnered with award-winning London architects, Coffey, to design an inspiring Linea oven and hob window display, taking a single key component, the humble cast iron pan stand, to create a beautiful repeating pattern to bring the product to life – through light, reflection, layers and transparency.
The Smeg scheme, which was voted for by consumers and singled out by a RIBA panel of heavyweight design experts, was recognised for the ‘Best Collaboration’ award thanks to its architecturally-led window. Judges included representatives from Westminster City Council, Wallpaper Magazine, The Archivist and even RIBA’s past president.
«We’re delighted to be recognised in this way by RIBA in our inaugural year in London – they say from the Italian company – and have hugely enjoyed this collaboration, creating a striking, long lasting display, recognised by the highest level of industry. As a design-led brand, Smeg’s interest in working with and supporting architects, specifiers and developers has been re-affirmed yet again and we look forward to continuing to welcome guests to our flagship on Regent Street St James’s.»