Emanuela Bianchi is the new marketing manager for the MDA Italia division of the Candy Group.

Emanuela Bianchi, marketing manager for the MDA Italia division of the Candy Group

Reporting directly to Alessio Villa, country manager Italy, she brings her skills and professionalism to the team for the development of marketing strategies, with the aim of enhancing the distinctive skills and peculiarities within the Candy Group household appliances sector. The company is focused on the Group’s multi-brand strategy, with particular attention on the Candy and Hoover brands, which for the next few years envisages an important growth plan based primarily on investment in innovation and communication, with particular reference to the relationship with the distribution channel.
Emanuela Bianchi has a long professional experience in sales & marketing, coming from important positions at the Dyson Group, where she arrived in 2008 as sales manager of the “Airblade” division, then covering relevant positions from 2014 to 2017 in the sales and marketing areas. In the last twelve months, from April 2017 to April 2018, Emanuela Bianchi has been retail marketing manager of the Consumer Business of Dyson Italia, where she developed a sales and trade marketing plan aimed at the growth and to the development of the brand.

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