Haier has recently celebrated the opening of the industrial park and washing machine base of Haier Russia in Chelny, Tatarstan. With a total planned area of 1,270,000 ㎡, the industrial park hosts the major product lines of the company, including washing machine, refrigerator, water heater and color TV set being set up in the future. It will become the largest home appliance industrial park of single brand in Russia, and also the first base in Europe for Chinese washing machine industry.
The total investment for the washing machine base is expected to be completed and put into operation before July, 2019, creating 385 jobs directly and over 1000 indirectly for the local market. By that time, the base will be able to meet the differentiated needs of the 140 million users in Russia, leading the new lifestyle of “quiet washing”, “healthy washing” and “smart washing” for 200 million users in middle Asia and Europe.
The founding of Haier industrial park in Russia and washing machine base realizes the transformation from “exporting products” to “exporting plant” in Russia and Europe. Besides, Haier washing machine bases were founded on the five continents, greatly boosting the implementation of Haier’s strategy of independent brand-building.