Bosch, Midea and Haier among the protagonist at CE China


From 3 to 5 May 2018 the third edition of CE China, an IFA event, will be held in Shenzhen, where major international home appliances brands will showcase their latest products. Among the main protagonist there are important international brands such as Bosch, Haier and Midea, underling the importance of this big Asiatic market.
The show is a platform that create a meeting between international exhibitors and Chinese retailers who is keen to bring new products to their customers. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers.
For the German company Bosch, China remains a major driver for its business. According to the Dealerscope website, the company is also testing services that enable consumers to custom-configure their home appliances via social networks like WeChat.
Midea will also be one of the main exhibitors at CE China and will present the best of its collections, including kitchen appliances, refrigerators, laundry appliances, and various small home appliances. At CE China, the company not only exhibits its latest products but also provides more detailed insights as part of the IFA Retail University @ CE China.
And of course, Hair could not miss the event, that will also see wait many international brands, such
CASO Design, Clean Air, Ezviz, Galanz, Gree, GYPI, LifaAir, Severin, Fakir and Richmond & Finch. Consumer Electronics China (CE China), a global IFA event, is designed to be China’s premier trade show for consumer electronics and home appliances brands in China.

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