According to the Indian Wire web magazine, Micromax, an Indian company operating in the Consumer Electronics and Brown Goods sectors, is planning to enlarge its business in some household appliances and White Goods segments. The company is very popular on the Indian market, especially among young consumers, thanks to its policy to offer low-price mobile devices. This operation would follow the entering of Micromax into the air conditioning segment last years. The Indian Wire also writes that it is also aiming to have 7 to 8 percent market share in the TV panel market this fiscal.
«In next one year, we will have 70-80 percent of product line up in the CE category, AC, air coolers, washing machines – explained Rajesh Agarwal, Micromax Informatics Co-Founder. The rest of the products like microwave, refrigerators will need more planning and we plan to introduce those in next two years.
