Strong growth for small appliances

GfK recorded a strong growth for small domestic appliances, that during the first half of the year saw an overall (excluding North America) increase of 8.4% to a total panel market value of 21.5 billion euro. GfK experts forecast a global sales growth of six to eight percent for the whole 2017. Choosing a small appliances people expect to save time and this explains the success of products such as the cordless handstick vacuum cleaner, that shows a considerable sales growth (up 45 percent). Sales volume is now over 1.2 billion euro. Sales of robot vacuum cleaners also rose by 22 percent to 612 million euro. In the only China, cordless handstick vacuum cleaners increased by 172%. Connected devices are also obtaining great success. Robotic vacuum cleaners controlled by apps are increasingly popular with consumers: The value-based market share of connected appliances in Western Europe is currently 26 percent, compared to nine percent the previous year.

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