Aham, The American Association of Home Appliance Manufacturers has received two awards for its recent, consumer-focused communications. The first has been obtained for a campaign to raise awareness of the risks of counterfeit water filters, for which the Association has been awarded with a Silver Power award by Asae, The Center for Association Leadership. Filter It Out, which 17 home appliance companies have signed on to support, aims to educate consumers about the need to purchase replacement refrigerator water filters from reputable sellers. The campaign also involves outreach to government officials who are in a position to identify counterfeits and prevent them from being sold to consumers. A Platinum Dotcomm award, instead, was assigned to Aham’s Interactive Kitchen, which takes users on a tour of a kitchen to show how standards affect appliance safety, efficiency and performance.
