Whirlpool Italy, with the aim of further expanding the presence of its brand in the Italian market, renews its strategy in the small appliances sector, creating a new business division that will integrate the KitchenAid and Hotpoint brands. The new organization will be active from January 2017 and will see the two teams of Hotpoint SDA and KitchenAid SDA join to create a unique specialized team. The operation will implement the new commercial strategy on the Italian market that will provide a greater geographical coverage and a more close and constant relationship with the retail channel.
Stefano Delli Carri, commercial director SDA Italy, will extend his responsibility adding KitchenAid to the brands Hotpoint and Whirlpool and leading the new division. «I am very proud of this new business in Italy that combines the premium positioning of KitchenAid, the icon brand of design, performance and quality to that of Hotpoint, which ensures versatility, technology and refined aesthetics» said Lorenzo Paolini AD, VP and general manager, market operations Italy.
