During all the period of the European Football Championship, Beko is Gold Sponsor of RTL 102.5, the official Italian radio of the event and the radio station most followed by Italians. The company choose as partners RTL for its great attention to the world of sport, both nationally and internationally: the station is following the European Championship with live commentary of all the live matches. Beko, which has been linking for years its name to various sports organizations, national and international, continues on this line. Beko, as a Gold Sponsor of RTL, will be present with a big radio campaign (more than 440 radio broadcasting), with Alessandro Borghese, famous Italian chef, as testimonial.
